I remember when BTS were still rookies 7 years ago and no one outside of Asia even cared. They traveled to Vietnam numerous times and did many performances and fanmeets. They got so much praise from Vietnamese fans and even collaborated with a Vietnamese idol named Thanh Bui. But once they got really popular internationally, they haven't been back since 🙄
It was the same with MAMAMOO too but at least their music label RBW also operates in Vietnam so I can't throw shade at them.
And now we got this new Kpop rookie group called TEMPEST coming to Vietnam. I see a pattern here, it's like the smart Korean rookie groups and idols from small labels will show love to Vietnam knowing that it will help them eventually become a big name since it's difficult for them to garner support domestically in Korea. Vietnam is now a launchpad for small labels to compete with the big ones like SM, YG and JYP. I wouldn't be surprised if TEMPEST becomes a big name in 5-7 years from now.