As music tastes shi...
 

As music tastes shift to Viet rap, do you think some Vpop artists will struggle?  


bananamilk
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The industry is always going to have its ups and downs, but I'm not sure if Viet rap will be the new trend. It really depends on what the kids want and right now it's Viet rap.

As a fan of Vietnamese music, I've seen a lot of different trends come and go, and I think that Vpop artists are going to be fine. Some of them make up for it by collaborating with rappers. They're doing some really interesting things with language and their flow, and they're working with some killer producers. I think that fans are going to be excited to see what's next from Vpop artists.

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Rockman
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Posted by: @bananamilk

The industry is always going to have its ups and downs, but I'm not sure if Viet rap will be the new trend. It really depends on what the kids want and right now it's Viet rap.

As a fan of Vietnamese music, I've seen a lot of different trends come and go, and I think that Vpop artists are going to be fine. Some of them make up for it by collaborating with rappers. They're doing some really interesting things with language and their flow, and they're working with some killer producers. I think that fans are going to be excited to see what's next from Vpop artists.

 

Before the second half of the 2010s, nearly nobody in Vietnam except a very small minority liked rap then rap music became liked in Vietnam during the second half of the 2010s due to the incorporation of more rap into V-pop songs and the increase in quality of Vietnamese music videos.

 

Despite rap being popular in Vietnam nowadays, ballad music still remains the dominant music genre so when your happy V-pop fails in popularity then you release a Vietnamese ballad song to have more views.

 

The Vietnamese singer Erik released an upbeat V-pop song called "Đừng Có Mơ" on 14 December 2018 which has only 2 million views while the Vietnamese ballad song "Có Tất Cả Nhưng Thiếu Anh" also from Erik released on 28 July 2019 has 91 million views :

 

14 December 2018 :

ERIK - 'ĐỪNG CÓ MƠ' #ĐCM M/V :

 

18 July 2019 :

ERIK - ‘Có Tất Cả Nhưng Thiếu Anh’ (Official MV) :

 

I prefer rock over rap.

 

I would like that V-pop incorporate more rock into their songs but rock music is much less popular than rap music in Vietnam.

 

Do you think that ballad music will remain the dominant music genre in Vietnam ?

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bananamilk
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@rockman It's true that until around the last few years, rap was not a widely listened-to genre in Vietnam. But, now you see it everywhere!

I agree with you. I think that V-pop should incorporate more rock into their songs, but I feel like rock music is much less popular than rap music in Vietnam, so that's why it's not usually included. Ballad will always be the safe bet for all Vpop artists. It's on them to experiment with other genres, see what works and what doesn't.

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douknowhat
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This happened in the US I believe. Rap was not as popular as pop music but things shifted in the late '90s and now rap is way more popular than pop music as far as I know.

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aodaii
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What I think will happen is a merger.

We will see more and more pop songs that feature rappers and pop music and rap music (minus the lyrics) will start to flow and sound similar. 

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bananamilk
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@aodaii I think you're onto something here. I think we'll see a lot more crossovers between pop and rap, because they are already so close in terms of sound. We will start to see a lot more collaborations with rappers and pop singers, and the two genres will begin to sound directly influenced by one another, rather than separately.

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UNI5fan99
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I'm not a big fan of vietnamese rap because the accent(specially southern)does not fit with the genre in my opinion. It's too tonal and whenever I listen to rappers like Karik, it sounds like one of my relatives speaking lol. Northern accent is a bit more tolerable for me. Main point is, I think it's good way for Vpop to develope. The vietnamese music industry is still developing so we will see trends come and go. 

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Rockman
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@uni5fan99 I found it interesting that you said that Nothern Vietnamese rap is a bit more tolerable than Southern Vietnamese rap for you.
 
What do you think about the following V-rock bands singing in Southern Vietnamese ?
 
The V-rock band 7UPPERCUTS sings in Southern Vietnamese :
 
7UPPERCUTS × CAM -【WAVE ALPHA】 OFFICIAL MUSIC VIDEO :
 
7UPPERCUTS - YÊU (OFFICIAL MUSIC VIDEO) :
 
The V-rock band Đá Số Tới sings in Southern Vietnamese :
 
ĐÁ SỐ TỚI「 LÀ TẤT CẢ 」OFFICIAL MUSIC VIDEO :
 
ĐÁ SỐ TỚI「 BÂY BÌ ƠI 」OFFICIAL MUSIC VIDEO :
 
How do you find V-rock sung in Southern Vietnamese ?
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Arian
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How matter it changes, I still prefer ballad music 😀 

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Rockman
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@arian Why do you still prefer ballad music ?

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vietzone
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Personally, I think the artists who are going to struggle are the ones who only make music that sounds like Vpop. If you're an artist who is willing to take risks and incorporate different genres into your music, you'll be just fine.

Viet rap artists have been getting more and more popular for a few years now. It's not just rappers, either—artists like Sơn Tùng M-TP and Khắc Việt have been incorporating elements of rap into their pop music for a while. There are some Vpop artists who are even transitioning to becoming Viet rap artists themselves!

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