The industry is always going to have its ups and downs, but I'm not sure if Viet rap will be the new trend. It really depends on what the kids want and right now it's Viet rap.
As a fan of Vietnamese music, I've seen a lot of different trends come and go, and I think that Vpop artists are going to be fine. Some of them make up for it by collaborating with rappers. They're doing some really interesting things with language and their flow, and they're working with some killer producers. I think that fans are going to be excited to see what's next from Vpop artists.
Before the second half of the 2010s, nearly nobody in Vietnam except a very small minority liked rap then rap music became liked in Vietnam during the second half of the 2010s due to the incorporation of more rap into V-pop songs and the increase in quality of Vietnamese music videos.
Despite rap being popular in Vietnam nowadays, ballad music still remains the dominant music genre so when your happy V-pop fails in popularity then you release a Vietnamese ballad song to have more views.
The Vietnamese singer Erik released an upbeat V-pop song called "Đừng Có Mơ" on 14 December 2018 which has only 2 million views while the Vietnamese ballad song "Có Tất Cả Nhưng Thiếu Anh" also from Erik released on 28 July 2019 has 91 million views :
14 December 2018 :
ERIK - 'ĐỪNG CÓ MƠ' #ĐCM M/V :
18 July 2019 :
ERIK - ‘Có Tất Cả Nhưng Thiếu Anh’ (Official MV) :
I prefer rock over rap.
I would like that V-pop incorporate more rock into their songs but rock music is much less popular than rap music in Vietnam.
Do you think that ballad music will remain the dominant music genre in Vietnam ?
