I don't think Vpop ...
 

I don't think Vpop international appeal will work. At all.  


UNI5fan99
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I just heard Son Tung M-TP newest song and it's good. Catchy tune all though too much autotune and great production. But I don't think Vpop will take off like Kpop or even Jpop for that matter in global markets. Why? The way vietnamese artists conduct their promotions. Long hiatus between comebacks, no subtitles(it's getting better), lack of fan engagement and difficulty in following them in vietnamese entertainment. Sure foreigners will check them Vpop out and make reaction videos, but there never will be a stan following. Son Tung M-TP had some international fanpages but they quickly disappeared. Because he is not so active himself and just look how long it took before he came back. 

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canabee11
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This is a fair take.

I know a lot of people who are into kpop and even jpop but they hardly follow vpop and some of them have said that the music gets stale to fast because they develop albums and new songs at a much slower rate. 

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UNI5fan99
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@canabee11 I know and also the lack of consistency in their music style and how active they are. International people will find Vpop songs cool and modern when hearing the first time, but they will never follow the artists like they do with Kpop. For that to happen, only if a vietnamese work in a big Kpop company and getting promote through them they can build a solid global fanbase. But I doubt many will do that when they know their freedom will be reduced and they will be forced to work in unfair enviroment. 

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Boo_chan
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I know for people in the West, their attention spans are low. You need to have new stuff coming out all the time or they will lose interest. This is especially true for people under the age of 25. Think of how fast TikTok trends come and go.

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vietzone
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You make some interesting points! But I disagree. I think the global market is a huge opportunity for Vietnamese pop music.

Vpop covers a lot of genres, from rock to r&b to hip hop to kpop-style dance music. When artists are able to embrace those different genres and collaborate with singers in other countries, you get some incredible results. For example, one group that has done well globally is BTS, which is a Korean boy band that has brought in artists from around the world: rappers like Nicki Minaj and Ed Sheeran and singers like Charlie Puth. The same thing can happen with Vpop: when Vietnamese artists release songs in collaboration with international stars, they can bring new attention to their work while also introducing themselves to more listeners.

And it's not just collaborations, it's also about production. The way music is made, recorded, mixed, and mastered all has an impact on how widely listened to it is. This means that working with people who have experience with international production, people who understand how to make something sound universally appealing, is so important when it comes to global success for Vietnamese musicians.

I think if Vpop artists take these two things into account—collaboration and production—they will have international appeal. I think the song that got most international appeal in Vpop is Son Tung M-TP's song with Snoop Dogg "Hay Trao Cho Anh". When he released that song, many people from the West commented on this MV. They didn't know the Vietnamese language but they liked the song. He has the recipe down but I think his latest English song isn't how you get international appeal. BTS didn't get big because of their English songs, they got big because of their Korean songs and all their promotional activities in the West.

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UNI5fan99
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@vietzone Foreigners will find Vpop appealing and the music good, but my main point is it's more like a one time thing and they will forget the artist. Because of lack of consistency in almost everything a Vpop artists, especially lack of fan engagement and super long hiatus between comebacks. If a Vpop artists wants to attract global fans to support them like BTS for example, then they have to be active almost all the time. Mostly though youtube. Not just posting pictures and tiktok videos. 

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vietzone
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@uni5fan99 I agree with what you said here. I do notice that V-pop idols are more active in certain months like in the Summer or Tet festival, whereas K-pop idols have a nonstop promotion schedule. Maybe because Vietnamese culture is more laxed than Korean. You don't hear about Vpop idols wanting to commit suicide from overworking.

But I do not think the idols themselves should be blamed for that. The presence of international fans in K-pop is aided by many websites operated by K-pop fans, whereas V-pop websites are comparatively fewer. Maybe once V-pop becomes more popular, we will see more and better V-pop fan sites.

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UNI5fan99
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@vietzone You're right, vietnamese culture is more relaxing than Korea. Also, very few are signed to a agency. Almost all Vpop artists have their own self-made company. But the elephant in the room here is this: Vietnam is still a developing country and that also means the music industry is still developing. Until Vpop becomes more professionalized, I don't see Vpop breaking into global audience in the near future. 

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vietzone
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@uni5fan99 I have to confess that, as a member of the Vpop community, I'm a little biased; but I do agree that there's still a lot of room for growth in the industry, and that there will probably be some turbulence along the way.

The people of Vietnam have been through so much already. It's a testament to their resilience as a country that they've been able to overcome so much and create such an incredible pop music scene in spite of all the challenges they've faced. Even though a hot Vpop song might get good numbers like 100 million views, it's likely 90% from the Vietnamese audience and 10% from the global audience. I'd love to see Vpop make it big on the global scale (and maybe even get some recognition in Korea!), but if it doesn't happen soon, I'm sure it will happen eventually.

And even if Vpop never gets recognized by the Korean media or gains worldwide popularity, I'll still be here listening to and supporting my favorite artists. Because this is my community, and we're all in this together!

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ThangGALANG
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Vpop has a built-in audience in Japan, China, Taiwan, Singapore, Thailand and other parts of Asia that love its sound. This is why TikTok, Oppo, Samsung, Lazada, etc. all these companies from Asia are spending big money to get their name in Vpop MVs. But I'm not sure Vpop can expand their reach to the West. It may never be popular in the US, unless the idols start catering to the Western sound/taste like Kpop does. I can say with confidence that the Vpop industry is #1 in Southeast Asia. And I think that's good enough.

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UNI5fan99
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@thanggalang Is it that popular? I think most of Vpop songs are just meme that goes viral on sosical media platforms like TikTok. Which is not a bad thing, like the 1 Phut Hon that went viral through out the world and put Vietnam in the spotlight. Thanh Bui did a collaberation with BTS, but was soon forgotten. The strong fan following for Vpop is very small because of the reasons I mentioned. And now with another scandal of M-TP song, it proves some of my points of the status of Vpop and why it must be professionalized before even thinking of going globally. I see potential in Vpop, but both the country and the music industry must develope more in order to lift it off. 

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ThangGALANG
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@uni5fan99 I don't think it's that popular, only in some countries that are friendly with Vietnam or have a Vietnamese diaspora. For example, a Korean who has a Vietnamese friend or a Japanese who has a Vietnamese friend might like vpop. It's word of mouth. But yeah, I don't think there is a big fan base comparable to kpop. Not even close. Kpop is in a different league.

It's like comparing a college sports league to a professional sports league. But I still have faith as Vietnam develops its music industry, it will get more attention and it will learn how to draw more global attention.

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mlemmlemz
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You are right that vpop is small compared to jpop and kpop. But I think in a few years, it can be comparable to cpop (Chinese pop). For a small and less developed nation like Vietnam, that is ok with me.

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fair
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I have to agree with VietZone on this. As this is an opinion forum, there can be many arguments but if you closely follow Vietnamese music and current vpop, you can see the growth in numbers yourself. Vietnam is a developing country and has gone through many wars and recovery....but the one thing about Vietnam that stands out most is its resilience and innovation. Vietnamese music has developed a distinct sound that combines western music to traditional Vietnamese music (Ex: See Tinh by Hoang Thuy Linh, Lac Troi by M-TP, etc. to name a couple). You can see Quang Hung MasterD has a surprisingly huge following in Thailand and is continuing to expand his fan base. While Vpop has gotten negative stereotypes on taking from kpop, this is definitely not the case. There are many example of this distinct sound that is cultivating more and more interest internationally. While the aesthetics of Kpop can be seen in some Vietnamese artists, you can see that these artists are also creating their own style along the way. While it may not be our time yet to shine amongst an international audience, there is certainty lots of potential and interest to put Vietnam on the books. 

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