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SGO48 sold 8k copie...
 

SGO48 sold 8k copies of their third single ''River''. Maybe a strategy other Vpop groups should follow?  


UNI5fan99
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Google translated:

SGO48 sold 8,000 singles 3, becoming the only group with revenue from selling records in the Vietnamese market at present.

 

Recently, the idol group SGO48 held the 3rd "handshake" event for fans.

 

The event took place in a secure space with more than 500 attendees and 8,000 singles 3 sold.

 

This means that SGO48 is the artist earning revenue from the sale of records in the Vietnamese entertainment market at the moment.

 

Handshake is a typical event of the 48th house, a place connecting idols and fans on a large scale of SGO48.

 

Every fan who wants to attend the event is required to have a Handshake ticket (handshake ticket), which is included in every SGO48 single.

 

This is considered an attractive added value for House 48 fans.

 

Previously, with the announcement of the top 7 members with the highest number of handshake tickets, they will be present in SGO48's private MV next time.

 

The fandoms of each member quickly planned to bring the idol to the top.

 

Therefore, this 3rd "handshake" event is not only a place to meet and shake hands between fans and idols, but also a "fierce battle" between fandoms.

 

After 13 handshake frames and 40 special timeframes (a special time slot for a fan with 100 or more handshake tickets) was opened, the top 7 members had the highest number of handshake tickets at the 1st Handshak event 3 belong to Light (750 tickets), Hikari (648 tickets), Mochi (641 tickets), Le Trang (536 tickets), Janie (507 tickets), Ashley (486 tickets), Chongqing (468 tickets).

 

Also during the event, information about the single 4 was revealed at the time of the release, and the demo of the top 7 song was also shared, making fans extremely excited.

 

At the end of the event, the final number of 8,000 singles 3 sold was a good sign in the Vietnamese music market.

 

Obviously, in the time when music audiences are giving their favor to digital music channels and YouTube, SGO48 has accepted the risk of going its own way, and affirmed its enthusiasm for music by turning the audience back with the habit of buying discs that seemed to have been forgotten for many years. 

 

https://laodongtre.laodong.vn/giai-tri/nhom-nhac-sgo48-lap-ki-luc-ban-dia-896406.ldo

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6 Replies
Catherine_07
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This is good way of making more money for idols. I didn't know about this that you can do an event in which fans are brought in for handshake. Then they set up record sale. This is smart and effective in my opinion. Thanks for sharing.

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UNI5fan99
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@catherine_07 I think SGO48 could pave the way on how groups should operate in Vietnam. While popular soloists relies on high mv views and streamings, groups should go another way. And that way is through actively do fanservice. Idol culture has always been fan-driven. Even with popular Kpop and Jpop.

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Sienna_davis
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@uni5fan99 I agree with you it's all fan driven since the start, with out fans there aren't any idols. So I'm really hoping to see this get through in a good way. 

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HangMoon37
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@uni5fan99 that's a good explanation of the real deal. 

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Rem_Subaru
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More love to them for making vpop more and more organic. 

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Aang_Avatar
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This is a really great idea you have for the vpop industry. Like it's simple but effective. 

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